If you have been in the network marketing industry for a while, you would likely have heard of the industry legend and top trainer, Mike Dillard.
Back in 2006, he exposed the rest of the …
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When it comes to building credibility and personal branding through online social media, you have to consider the immediate as well as long term effect of putting yourself out there for public viewing.
Why?
You’re one post away from making or breaking your marketing efforts. Every tweet, status update, picture or video will either enhance or lower your brand. Thus, you should be mindful in posting what you want others to see.
If you have been an online marketer for a while, I’m sure you’d agree that you should automate and outsource many of your marketing campaigns as needed. You can hire writers, spin articles, use autoposters, or even pay someone to do your PPC campaigns.
However, in my opinion, social media need to be personally taken charge due to its viral nature. Even when you use software or feeders to post updates, you have to make sure they will only post content that you would have approved if you would post it yourself.
I see some of my Facebook friends who have status updates every hour that contain quotes from well-known authors or speakers. I don’t see the point of doing that other than to always be on the front of the news or live feed of their friends. Even with that, I have no problem with it as they post positive and inspirational remarks.
The sad thing is when I saw a few updates that said something racy and inappropriate when credibility and personal branding are at stake. I am sure that marketer friend of mine would not want to post those updates if she would do it manually.
I use several RSS feeds for Twitter myself and I carefully choose the bloggers and news sites that I know will only post useful quality content since otherwise they will risk their reputation. One of them is Seth Godin. Even then, I choose not to ping every tweet to my Facebook and other social media as to not overload my friends and followers with redundant updates.
Friends request is another effort that I choose to take on myself. It gives me the opportunity to make real connections and build a base of loyal followers. I used to outsource this but then, what’s the point of social networking?
Let me know what you think whether you should or should not automate your online social networking.
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