Network Marketing Revolution
Attraction marketing has been embraced by more and more entrepreneurs. It has allowed small and home business owners to compete with the “big boys” and brand themselves as experts in their field.
If you’re like 97% of network marketers out there, you’re most likely still doing the traditional methods of building your MLM business. What I mean by traditional is something like:
- Creating your warm market list and contacting every single person on it
- Pitching your company’s “unheard of” compensation plan and products or services that “sell by themselves” (why are you needed then?)
- Looking for the first chance in every conversation to steer it towards your business opportunity
- Buying hundreds of dollars worth of leads and having to gather enough guts every time you pick up the phone and talk to those strangers
- Getting pumped up and inspired in every regional and national convention and wandering why you’re still not the one up there on the platform being recognized
- Threatening every local business owners you’ve been doing business with that they have to return the favor or risk losing you as their customer
As brilliant as the network marketing concept is, it was practiced by people who have no idea what they’re doing. It seems like the word “marketing” in network marketing has been ignored. Most MLM distributors or reps only focus on the networking part of the business and forget all about how to effectively market their business.
And it’s not entirely their fault.
They have been trained to duplicate what their upline sponsors and top producers do. While people are like sheep and tend to follow what they’re shown especially if they have no clue, every one is unique in terms of their passion, giftings, background, personality, education level, desire, and experience.
Marketing is a skill every one can learn and master. Understanding how people think, feel and react is very helpful in creating an effective marketing funnel.
And today we have the internet that virtually makes marketing system automation possible.
It’s time for network marketers to catch up with the rest of their business counterparts. It’s time for us to master how to attract prospects with effective marketing and restore the reputation of network marketing in public eyes.
My 7-video “Network Marketing Simplified” mini course and special report will help put together the whole idea of what and where this industry is and where it’s going.
Click here to get the videos and the report
After reviewing it, post your comments and let me know what you think.
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Hey Steve,
What you said has been long circulated in the marketing communities. But it’s still just scratching the surface. Most marketers still have no clue on how to properly use attraction marketing.
Great post! Hope to see some more in the future.